Remember…You’re Gonna Die!
(So you might as well live)
A multimedia project by Outtafocus.
RYGD is an upcoming multimedia project highlighting artists, small business owners, philanthropists and others living beyond the societal norms of a 9-5. We will join individuals in their element and paint their story through mini documentaries, podcasts, blog posts and magazines. My main goal is to provide a platform for likeminded people trying to be heard in this world, and a comfortable space to encourage viewers to follow their own dreams.
Project Overview:
Distorted Reality SS22
Connecticut based streetwear brand Distorted Reality drops its Spring/Summer collection
Connecticut based streetwear brand Distorted Reality drops its Spring/Summer collection on July 29. We had the opportunity to work closely with the brand on some media for the release. We wanted to do an interview, but Head Designer Leo Valencia Jr. wants the focus to be on the design, quality and sustainability of the products, rather than his story. Completely understandable, so for this blog post we’ll let the content speak for itself. Here are some images from the official lookbook:
(Models: Emily Pelletier, Oscar Mendoza, Zach Pelletier)
Working On set:
We spent a productive but relaxed 8 hours on set with Leo and the talent. The focus was using different lighting scenarios and fog to accentuate the designs on the garments. Leo asked the models to style the clothing to their own liking, emphasizing that the brand is all inclusive. He just wants individuals to be comfortable expressing themselves in his clothing. There is no wrong way to wear Distorted Reality, make it your own!
Here is the official Behind the Scenes Teaser:
For more information on the release, visit DistortedReality.US