Distorted Reality SS22

Connecticut based streetwear brand Distorted Reality drops its Spring/Summer collection on July 29. We had the opportunity to work closely with the brand on some media for the release. We wanted to do an interview, but Head Designer Leo Valencia Jr. wants the focus to be on the design, quality and sustainability of the products, rather than his story. Completely understandable, so for this blog post we’ll let the content speak for itself. Here are some images from the official lookbook:

(Models: Emily Pelletier, Oscar Mendoza, Zach Pelletier)

Working On set:

We spent a productive but relaxed 8 hours on set with Leo and the talent. The focus was using different lighting scenarios and fog to accentuate the designs on the garments. Leo asked the models to style the clothing to their own liking, emphasizing that the brand is all inclusive. He just wants individuals to be comfortable expressing themselves in his clothing. There is no wrong way to wear Distorted Reality, make it your own!

Here is the official Behind the Scenes Teaser:

For more information on the release, visit DistortedReality.US